Case Study / Hydro Tasmania / Summer campaign

A campaign to find your peaceful place.


The problem to solve.

Letting Tasmanians know Hydro Tasmania offers free locations to unwind surrounded by Tasmania’s wonders.


How we unlocked the brand potential.

Research shows people are most interested in an enhanced quality of life in Tasmania. Specifically, families and outdoorsy couples who are more in the mainstream and looking for enjoyable, affordable, natural, fun experiences and easy escapes from the hustle of daily life.


Bringing to bear the collective experience and knowledge of stakeholders across Hydro Tasmania, from head office to asset and infrastructure teams, a workshop was designed and delivered, giving everyone an equal voice in considerations and thinking to include in the campaign.


With the idea that there’s something for everyone across the many Hydro Tasmania recreational sites, various engaging creative executions were developed that dramatised our target audience’s varying needs. An empathetic and fun approach to the campaign was developed for greater cut-through and memorability.


A tailored media plan was implemented to spread the word, focusing on summertime and places where our primary audience would be, such as social media, cafés, cinemas, and specific outdoor locations. The campaign call to action is directed to the Discover Tasmania app or website, where a pre-loaded Hydro Tasmania search shows location options and information for trip planning, which can be shared with family and friends.


Deliverables.

Creative campaign. Integrated campaign strategy. Stakeholder co-creation workshop. Film and photography production. Media buying. Social media. Print. OOH. Cinema advertising.


To find a peaceful place to create your advertising...

Follow us.

Suite 33, 48 King Street

Sandy Bay

Tasmania 7005

Australia