The Cost of Inaction. A Marketing Message Framework to Attract Customers

Attract more customers to your business by cutting through the noise with this marketing message framework that calls out the cost of inaction.

The goal is to clearly describe the cost to them of their inaction or failure to change, which people often overlook or aren’t aware of. Then, provide your services or product as the call-to-action solution.

Grab this marketing framework from the link below to attract more customers to your service or product. Keep an eye out for more powerful marketing message frameworks in future TCCI Tips.

How to Turn Onlookers Into Buyers with Brand Storytelling.

People aren’t interested in your story. Well, maybe your mum is!

That’s where most brands and companies miss the mark. They talk about themselves instead of flipping the story around to make their customer or client the hero.

It’s not about where your business started; that’s an Origin or Founders Story. It’s about how your product or service makes life better for your customer or client. We call this a Conversion or Sales Story.

In this post, Andy explains the FLIP formula getting noticed, sell faster, charge more, and stand apart from the competition, turning onlookers into buyers.

People don’t care about your product or service—they care about solving their problem. This video explains how to create ads that win customers using the P. A. S. T. A. formula.

Watch as Andy Cooley from Story & Brand breaks it down with a fun example, and discover how you can apply this formula to your own marketing.

Hit play and start winning more customers today!

We make purchasing decisions in seconds, so standing out from your competition is vital.

Use these three essential brand design rules: Differentiate, Resonate and Entice to make choice easier for the customer by being the standout choice.

Watch as Andy Cooley from Story & Brand shares three insightful tips to help your business or product stand out in the market and be chosen over your competition.

Hit play and start winning more customers today!